About Me

Lisa Waterfield is the founder of The LW Consulting, providing independent freelance sales specializing in the gaming industry. Her company is focused on providing sales services to companies seeking to introduce their products into the North American casino market. Waterfield is a competent, skilled, and results-driven professional with 25+ years of consultative selling experience in the sale of multiple product verticals including slot machines, casino management & loyalty systems, sports betting platforms, and iGaming content. Senior director-level management experience with an entrepreneurial approach to business, an ambitious mindset, and a persistent drive. She has a strong record of achievement in building client relationships, delivering customer satisfaction, and driving profitability.

My Expertise

The LW Consulting is focused on providing sales expertise services from lead generation to contract execution, to global organizations, start-ups, and companies with limited sales resources. Her knowledge of sales drives meaningful results that enhance customer loyalty for long-term growth. As a sales leader, she is endorsed for her keen ability to solve complex issues, take action, and drive results. Waterfield thrives in dynamic and innovative environments with unique skills that engage with cross-teams. She has a proven track record for boosting team motivation and reaching aggressive profit goals while bringing together key stakeholders to drive sales of new technology into the market.

Waterfield previously served as Director of Sales with FSB Technology, responsible for creating client partnerships and sales of B2B sports betting & iGaming platforms and managed services. Before that, she advanced through multiple leadership roles in sales with some of the top Las Vegas cutting-edge companies. Her roles expanded beyond the boundaries of traditional sales leadership to overseeing various strategic initiatives that ultimately had an impact on organizations by improving margins and increasing revenues.

My Services

The LW Consulting provides independent freelance sales services to gaming companies seeking to introduce their products into the North American casino market. My sales expertise is ideal for global companies, start-ups, or smaller companies with limited sales resources. I can help with initial client introductions or provide full sales process services from initial client contact to contract execution.

Expertise provided

· Provide an overview of the North American casino landscape

· Establish sales processes

· Identify opportunities through prospecting

· Lead generation

· Initiate client contact

· Schedule client meetings via phone, email, or in person

· Product presentations

· Sales qualification

· Contract negotiations

· Establish sales goals

· Sales enablement tools