About Me

Lisa Waterfield founded The LW Consulting, which specializes in independent freelance sales within the gaming industry. The company she founded provides sales services to companies seeking to introduce their products into the North American casino market. I am a competent, skilled, and results-driven professional with more than 25 years of sales experience in the sales of slot machines, merchandising displays & specialty fabrication, sports betting platforms & iGaming content & casino management systems. Senior-level management experience with an entrepreneurial approach to business, an ambitious mindset, and a persistent desire for success. A strong track record of successfully building client relationships, delivering customer satisfaction, and driving profitability.

My Expertise

LW Consulting provides sales expertise services from lead generation to contract execution for global organizations, start-up companies, and companies with limited sales resources. The knowledge she possesses in the field of sales is instrumental in enhancing customer loyalty for long-term growth. She is commended for her ability to resolve complex issues, take action, and produce results as a sales leader. In addition to the ability to thrive in dynamic and innovative environments, Waterfield has unique skills that enable her to engage with cross-team members. In addition to her proven ability to motivate teams and achieve aggressive profit goals, she brings together key stakeholders to drive new technology sales.

Previously, Waterfield served as Director of Sales for FSB, responsible for developing client partnerships and selling B2B sports betting and iGaming platforms. She also held Director of Sales leadership positions with WMS and Aristocrat. In addition to traditional sales leadership roles, she was responsible for overseeing various strategic initiatives that improved margins and led to an increase in revenue for her organization.

LW Consulting offers independent freelance sales services, facilitating the introduction of innovative gaming products into the North American casino market. Whether you are a global company, a start-up, or a smaller company with limited sales resources, I can provide you with sales expertise. From the initial contact with a potential client to the execution of the contract, I can help with client introductions or provide full sales process services

Expertise provided

· Provide an overview of the North American casino landscape

· Establish sales processes

· Identify opportunities through prospecting

· Lead generation

· Initiate client contact

· Schedule client meetings via phone, email, or in person

· Product presentations

· Sales qualification

· Contract negotiations

· Establish sales goals

· Sales enablement tools